photo credit: Ariel Fish
IAN SWEET is the quirky name of Los Angeles-based artist Jillian Medford’s musical project, and she’s just dropped new synthpop-tinged single “f*ckthat” via Polyvinyl, along with a music video to support it.
The track (produced by Canadian duo deadmen) begins with delicate plinking piano and underwater wordless swoons, before Medford’s lead vocal—sometimes weightlessly breathy, sometimes pleasingly piercing and assertive—enters alongside taut drums, bass, and spacey synths. Medford’s lyrics focus on the exasperation the narrator feels for a relationship that feels one-sided, lacking the reciprocation of affection and emotional investment that the narrator themself has put in.
“We’ve been on the phone all night long / I’m singin’ you the words to your favorite song / You wouldn’t do the same for me / If I called you up at 3 / You’d probably see my number and just let it ring”
The song’s mildly profane title arrives right at the explosion of the chorus, fittingly evoking the narrator’s frustration and venting in the way that only a person who has a sense of self-worth can. Why put up with a love that doesn’t love you back, or bother to follow through on the little things that, in the end, mean so much between two people? It’s a deep topic for such a seemingly effortless pop confection, but it’s pulled off with finesse, and shows that IAN SWEET is a name to remember.
The IAN SWEET-directed video, meanwhile, finds the artist in a semi-psychedelic call center, complete with boring powder-blue landline phone, shocking pink hair, and a computer monitor that goes wacky with the kind of spiral video feedback that 80s kids remember from pointing their parents’ camcorder at a TV screen. Kudos has to be given for making the most of the little gear and location the crew had. The video never feels repetitive, as the rapid but not distracting editing keeps things visually interesting, and Medford’s indie style and charisma keeps things compelling.
IAN SWEET takes to the road in the spring on next year in support of her new album, Show Me How You Disappear, with tickets going on sale Friday Oct. 10th. Gabe Hernandez