SXSW Presents: Jarv Dee

 We live in an era now where the rap game is even more about how you look and not as much about the actual quality of your rhymes. To those that consider themselves rap enthusiasts, like Jarv Dee, surely find this reality saddening. Rap and hip hop aren’t currently living up to the educating, thought provoking standards its forefathers tried to set in place, and that’s something Jarv is trying to change.

"People need to understand what is really going on," Jarv Dee told local alt-weekly The Stranger. "The new generation of rappers classifies the old hiphop as corny, but old hip-hop had all the knowledge. All they talk about is how fucked up they getting, but everyone’s forgetting real life. They just make everything a party."

Even though Jarv does enjoy a party (and you can definitely still do so to his music), the Moor Gang founding member is trying to do a bit more with his tunes than provide an inebriated soundtrack. "All I do is teach my truths," Jarv says. "I can’t tell anybody anything besides what I went through. I’m not a preachy person. I’ll give game, but I don’t like to force game."

Jarv’s got the rhymes and the rhythms to make people listen, so whether you’re tuning into him for fun or for thoughtful provocation, you’ll get from it exactly what you need.