The wait for ELEL debut album Geode has been a long one. In the couple years since the dissolution of Heypenny, the previous project helmed by ELEL mastermind Ben Elkins, we haven’t seen much beyond a couple singles and the odd show here and there. But what we have seen is good. And it got well-deserved hype. It’s clear that his time spent making catchy but complex, sweet but not saccharine booty-shakers with Heypenny not only sharpened up his songwriting skills, but also taught him discipline. The quality and excitement behind ELEL’s drip-fed music, matched by the goodwill Elkins built up with Heypenny, is what makes their strategy of taking big but slow steps impressive rather than frustrating.
Such is the case with the release of their “Kiss Kiss” video. Sure, it’s an incredibly well-shot video with a catchy tune to match. But for Elkins, that’s old news. These guys go the extra mile by not only lining up the video release with the mushiest holiday of them all, but offering up a download of the track (plus remix!) in the form of free-to-print Valentine’s Day cards. Get all warm and fuzzy with the video below and keep your eyes out for more from ELEL—though if these guys keep it up, you shouldn’t have to search too hard. –Austin Phy