Hartford’s alt-indie trendsetters Cheem always play by their own set of rules, and their new video for "Spring Breeze" (streaming below) explains why. The comedic clip mirrors the message of the song, showing what happens when a musician "finds success and becomes complacent, until a group with new ideas and motivation take over," in the words of the band. Cheem said the song "grew out of our collective frustration with how all levels of the music industry favor trendy soundalikes over fresh sounds. The video is a twisted, literal interpretation of the song." Meshing together elements of pop, indie and alternative rock, funk and more, the resulting melody is upbeat yet sardonic — a duality that perfectly describes who Cheem is as a band. Cheem is a band who is still daring to try, and it shows. – Lilly Milman
Stream an exclusive premiere of the video for "Spring Breeze" below.