Echo Park indie rock band NO have kept mum about their long-awaited full-length (when it coming, guys!), but that doesn’t mean they’ve been active for the past few months. The band just released a new 7”, What’s Your Name/Eleven Eleven, and now there’s a video to accompany side A. Just as the song quietly builds into a soaring, powerful finale, “What’s Your Name” begins in a hushed sleep, with a man getting up as the sun rises in a dark, overcast morning. The video is stylized with a poetic feel, showing the beginning of a day in the life of a contemplative soul whose silent stroll speaks volumes. It’s told through leisurely, evocative shots that allow its protagonist to hit an emotional chord with striking intensity.
