The Future of What is a new project featuring Brooklyn singer songwriter Blair, whose previous band was just know as… "Blair," and toured with Neon Indian and Say Hi amongst others. Their music could be considered as the perfect archetype of the bedroom-pop genre, which is becoming a staple of the NYC scene (think Friends, Ms Mr, Oberhofer). The simple, mostly electronic arrangements betray hours spent creating on a laptop at home rather than in a rehearsal or recording studio, while the "mid-‘fi" approach to recording is often due to a combination of artistic choice, budget limitations, and limited equipment; Blair’s delicate, borderline shy vocal delivery is another recurring trait of this genre, and likely to be due to the fact that not many people want to be heard by neighbors while they are cutting a vocal track.
But as we often mention, notwithstanding our obvious obsession with genres and categorizations, it’s always the songwriting that matters the most, and Future of What offers personal, ethereal and enjoyable pop tunes, which – considering their front lady’s touring past – can also be exported successfully in a live show environment.Check out the video for "Back to the City" here.