Soulful electro pop act Ayer releases ‘Fight Your Fire’ + plays Mercury on 9.10

Just last week, Brooklyn-based electro-soul one man band AYER released his latest single “Fight Your Fire” (streaming) a midtempo track laced with Danny Schmittler’s smooth alto (borderline male soprano actually!). Schmittler has teamed up with various producers to craft a series of undeniably catchy soul-pop tunes pushed along by swift-moving synths and a steady beat reminiscent of the 70’s disco tracks we all know and love. While the AYER project may still be in its infancy, it’s already grabbing a lot of attention, and should maintain its momentum with a debut EP release scheduled for the winter. Be sure to catch him at Mercury Lounge on September 10th — the man has a great live energy and positive vibes all around. – Jillian Dooley