Ariana & the Rose debuts alluring music video for single “You Were Never My Boyfriend”

“You Were Never My Boyfriend” is the latest single from Ariana and the Rose and boy does it have a bite to it. The indie pop track is a commentary on the increasingly superficial love relationships of the twenty-first century and their broken promises. Riding a pensive wave from start to finish, the song shows off Ariana’s rich soulful soprano and expertly-placed synthesizer flourishes that define her synth-soul-pop sound. The accompanying music video is beautifully simple and helps to magnify the subject matter with subtle visual developments in a single shot. The attention-grabbing song—originally a simple poem by Ariana—has served its purpose by sparking curiosity for the pop singer’s next move. Watch the video here below. – Rene Cobar