Argentinian, Brooklyn based band El Rio just unveiled this DIY video for their new, super-poppy single "Found," which is a refreshingly unpretentious take on summer in Williamsburg. The simple idea was to film various friends and bystanders dancing to the tune while listening to it in the headphones. The trendy NYC neighborhood comes across as some kind of beach destination, almost transformed through the filter of the band’s party and sun loving South American-ness (although Argentina admittedly is not hot everywhere… but we like to generalize, I guess!). People were captured while doing many things average Williamsburgers aren’t particularly famous for, like dancing bare chested and making silly faces/moves on camera. Released right when the freezing winter menace is on NYC’s horizon, the video can’t help but generate some nostalgia for the hot season. To cure the blues that might generate, it may be beneficial to remember how horribly hot and sticky the NYC summer really is, a sensation the camera can’t reproduce (yet).
