Mayor Sam Adams must have pulled inspiration from his recently hung portrait of sir Isaac Brock for his newest endeavor.
Adams announced last week the launch of Listen Local, a program that replaces our fine city’s “easy listening” on-hold music with tunes produced by Portland musicians, and by doing so highlights the vibrant, creative culture of Portland to callers both near and far.
“From our entrepreneurs to our artists, what starts in Portland tends to be watched – and bought – around the world,” said Mayor Adams. “Portland’s economic prosperity is being built on our innovation and our creativity. Listen Local showcases both.”
Portland-based music licensing and sonic branding company, Rumblefish, partnered up with the mayor to help develop the two-year pilot program to raise awareness of Portland’s spectacular music scene and reputation for being a thriving creative community.
A Community Listening Panel comprised of Portlander volunteers determines Listen Local’s quarterly playlists. The summer quarter’s selections vary from hip-hop to folk, classical, jazz and electronic, and features a few Deli favorites including Tu Fawning, Derby, Nick Jaina and Loch Lomond (featured in the badass video below).
Listen Local with Loch Lomond from Mayor Sam Adams on Vimeo.
Listen Local invites all Portlanders to be a part of the program by joining the Panel or submitting their music to Rumblefish.
-Katrina Nattress