NYC Radio Musik’s cheeky Electro Pop

When you’re down in the dumps, nothing quite beats a good pop melody to lift the old spirit. (Well, okay, vodka too). But here, nascent alt-pop artist Radio Musik (a.k.a. Jordan Hall) delivers a new video so decadently over-the-top that it’s unclear whether he’s being genuine or tongue-in-cheek or a little of both. The song is a tight, sexy production that has the added flair of being smart to boot. Yet the lack of a truly memorable chorus seems to embody the way Hall thirsts in the video for a can of “Pop” soda that he never actually gets to drink. It’s good stuff that, with the right hook, could have been transcendent. – Brian Chidester