With the exception of TV on the Radio and a few other artists, soul musicians have taken longer than the indie ones to update their genre’s sound to the new creative possibilities opened by the bedroom studio technology. This is probably due to the fact that soul artists are for the most part extraneous to the DIY ethos that’s been feeding indie rock since the punk revolution. This year, NYC duo Lewis Del Mar has been making up some time in this regard, releasing three noteworthy, self-produced singles that soon found their way on the top of music aggregators, gathering hundreds of thousand of plays in less than 6 months. Blending soulful vocals with imaginative, dark arrangements, the band flirts with indie and industrial, forging a sound that’s at once imaginative and accessible, and featuring a mid tempo inclination that allows space for both vocals and creative programming to coexist. Their latest single "Waves" (we blogged about it here) was released a month ago and it’s already their most popular to date. Check out their first single "Loud(y)" and don’t miss their show headlining Rough Trade on December 2nd – a gig they earned by selling Mercury Lounge during their debut show in September.