NYC Artist on the Rise: Twin Shadow, live at Cake Shop, July 22

Terrible Records’ "signee" Twin Shadow is a NYC artists that music fans of the world should check out. Terrible Records is a tiny new label that puts out music that’s actually not terrible at all, being run by Grizzly Bear’s Chris Taylor – who also seems to produce all the artists under his label’s wing (that’s what you call a "vanity label, for the record). The Grizzly man seems to find production comfort in a genre that’s rather melodic and moderately electronic (see also Class Actress), but not as experimental and daring as the one of his own band. Twin Shadow, as far as we can tell from listening to the only track available for stream, entitled "I can’t wait", plays very elegant pop songs blessed by melancholy and by a smooth, sympathetic tenor. Check him out live at Cake Shop on July 22.