Cold Fronts‘ Craig Almquist gets involved in some "real life gaming," and once again takes the opportunity to enjoy his hoverboard on camera in the band’s new music video for "Primetime". Directed by Josh Goldenberg, the visuals wax and wane to the ebb and flow of the fan favorite, found on Forever Whatever (Sire Records). Cold Front will be kicking off a northeast run on Tuesday, July 26 at Johnny Brenda’s with The Kickbacks and Church Girls.