Proudly burying listeners in the ragged, rushing sonics of 90’s alt rock, Birthday Boy creates crushing, melodic avalanches on its new EP Mercy Rule. Never one to shy away from a memorable hook, a familiarity forms. The quartet is set to hold its record release celebration on Saturday, March 31 at Creep Records. Birthday Boy will also be supported by Sun Opus as well as Nashville’s The By Gods and Australian rockers Pat Chow.