Experimental art pop musician, Lila Rose has released a new music video for her single, World on Fire from her upcoming full length album, WE.ANIMALS.. World on Fire is an intense video showcasing distinct imagery that can be considered reminiscent, if not direct nods to ’90s music videos like R.E.M’s Losing My Religion and Nirvana’s Heart Shape Box. The main difference in World on Fire are the feminine archetypes replacing traditionally masculine images of Christian and pagan belief systems.
This video is intense and Rose exudes a Sinaed O’Connor-esque presence and reveals herself in different elemental environments – fire and water. We like booming and bold art music videos as much as any other music lover. Check out Lila Rose’s World on Fire and look out for her upcoming album, WE.ANIMALS. which is due out on April 14th.
Rose wrote a personal note about her video:
"For me, the song World on Fire was written from a deep love and care and tenderness I’ve always felt for the environment, for the Earth, for the Holiest of Holy Mothers- the one we, and all our beautiful animal creatures could not survive without.
The song for me starts as a communication to Our Mother (the Earth), but then turns into a conversation with our fellow animal human people about what we are doing to our planet (destroying it essentially). The idea was to take the darkness and intensity the song brings forth musically and lyrically, and transform it into a sweet and loving moment, which is to me, the whole point of the song. "Can we hold this softly, this lovingly"… can we hold the Earth in a good, kind, loving, and gentle way? That is my plea, that is my message here with this song.
The video for the new song, World On Fire was largely envisioned by Daniel Garcia, my collaborator in just about everything art related. He brought up the idea of shooting under water, because of course, our Earth is mostly made up of water, and so are we. The video is basically a collage of my envisioned symbology and imagery of the story we are telling from the beginning with a water filled world (symbolized by a boiling flask most appropriately), to a slowly evaporating heated environment, to a space void of water, and only filled with darkness and fire. The video shows the disconnect, and the connect which can be there in a more human sense, in order to demonstrate the message we are sharing about our planet, and if one wanted to get really literal about it: global warming. This was a wonderful, fun, but intense video to shoot- it’s really really hard to breath under water- I just couldn’t do it (imagine that)!"