It ain’t no secret that artists can pretty easily slip into being, to put it about as blunt as it needs to be, shitass pretentious as fuck. If you’ve been in Austin more than five minutes, you know this. ManOfTheDown, a member of Austin’s excellent electronic beatmaking brigade, knows this, and his new music video for the irreverently named track "#FUCKAGENRE" takes a goofy, lighthearted swing at overblown, self-hyped artistic bullshit. It’s goofy as fuck and low budget (in fact, I saw MOTD posting looking for extras for it probably three days before it came out) on purpose, basically just a motley crew of folk humping and thrusting awkwardly but committedly in a pretty Texas hill country setting, and it’s damn fun. I especially dig the be-suited thrusting duet between the ManOfTheDown himself, Eli Good, and his fellow beatmaker Chris Medders (Feedback Alliance/Sole Glow Collective/Eversive/More). The addition of the monologue on pretention from a performance of John Logan’s play "Red" (about pomo painter of big ole blocks of color Mark Rothko) is a nice touch, as is the expectedly on-point, badass production on the track itself. Ditch yer airs and thrust your way to glory with "#FUCKAGENRE" below, and if you dig the sound, find more MOTD here.
