“Empty Promise” wins Best Video at Atlanta Shortsfest

There are several unwritten rules in the music scene regarding the steps that musical artists should take to “make it”: practicing, recording, performing… What goes often overlooked, though, is the power of collaboration. In this regard, NYC based musicians Pascal Le Boeuf, Sarah Goldfeather, and Robby Bowen have teamed up and taken a peculiar path in their musical endeavors: instead of forming a group identity on stage, they’ve decided to keep their separate identities and work with Four/Ten Media on a music video for their new, collaborative track, “Empty Promise”, which offers an intriguing visual representation of human’s dependence and habitual use of technology. Their work won them Best Video at Atlanta Shortsfest and premiered on July 24th. The trio plans to work on a series of videos in the future, and if they are going to be all as good as this one, there is little doubt that more and more people will take notice. – Pearse Devlin