Pitchfork reported earlier today that Diplo’s Mad Decent has launched an offshoot label called Jeffree’s, which plans to give exposure to emerging producers. Its first release “Heyyo!” (which you can take a listen to and download HERE) is from the Vancouver duo Expendable Youth. The label will be making a new free single available every other Thursday, and then will be collecting the tracks for digital compilations every two months. Below is a statement from Diplo about the new venture.
Our new extension of the label, Jeffree’s, is the best new music — the most progressive, the most amazing, the deepest underground and subterranean sounds from the Earth’s crust; the best sounds available and it’s free. It’s what Mad Decent was originally made for — new artists thinking outside of the box.