NYC-based, art-rocker Zach De Sorbo shares his latest video for “Party Hardy” (streaming below) under the moniker Demure For Sure. This lead single from his forthcoming LP Tie-Dye Shadows is a two and a half minute guitar fueled psych out trip. While the song title may sound more like an Andrew WK anthem, the track soon crosses over into an increasingly psychedelic realm. Mad synth twiddles emerge then quickly recede for a less noisy surf-rock feel, while the video’s imagery depicts… an exploding mind: golden wigs, masks and too-close-for-comfort, slightly-oddball plush toys vie for attention alongside lollipops, jellybean “drugs” and “Be-Bop-A-Lula.” With the protagonist now transformed into a clown costume and party hat (not unlike David Bowie’s character in his “Ashes To Ashes” video), the imaginary nature of this “party” is fully realized. Having a soft-character collection as your only party guests seems appropriate for the frenzied vocal and riff-driven hook punctuating each line of the chorus. The full album is set for release in June. – Dave Cromwell
