If you play straight rock and roll today in Brooklyn, you’ve got to play it like a friggin’ animal, or nobody will care. This is exactly what Cheeseburger excels at, and the band has been doing this passionately for quite some time now (they played one of the first Deli parties back in 2005 – one organized by Todd P actually – at the now semi-inactive Asterisk Art Project). We hear that the NYC sonic Burger is about to travel to SXSW and release their sophomore album on May 3 via Williams Street Records. Their records are fun, but it’s their live shows you don’t want to miss.