San Diego singer-songwriter GUNAKADEIT’s latest video for the track "South" is handled with an imaginative creativeness and abstruce bend of reality, and it molds around her unique style. Filmed around the non-absent artist, a beautiful red head is an actress that slowly drowns in the world around her. The song speaks loudly with hints of social distractions and insecurities, almost as if gazing at a piece from an art show, engagingly directed with detailed cinematography with the help of Liz Nistico of HOLYCHILD. Nistico’s style was made for an artist like GUNAKADEIT; HOLYCHILD has a nag for taking down social stigmas" in their videos, like in their song ‘Playboy Girl’, which mocks gender expectations. Nistico brought a view of social situations becoming too much for someone and eventually breaks them, which evidently plays into the lyrics of "South". – Kayla Hay