NYC Pop Artists on the rise: VÉRITÉ plays Rough Trade on 11.20

NYC singer VÉRITÉ‘s music is a mash up in a lot of ways, it makes us think of Tove Lo/Banks with the clear, distinct voice of Sara Bareilles. She grew up in a musical home filled with records and fell in love with the writing process at a young age. Most of her music seems ready to go for mainstream pop, excluding the haunting cut “Strange Enough." The song, which is an already underground favorite, depicts the singer in a relationship that constantly changes. Her EP, Echo, is already garnering much attention. – Robert Frezza