The San Francisco based soul-gaze band, Future Twin has produced a music video for their upbeat rock-pop track, We’re Here. The video is great. It’s always good to see the conceptual expression of helping ordinary people escape what is boring and mundane, and discover what colorful fun life has to offer. We’re Here tells a story of three people who are seemingly lost in the monotony and routine of their realities until a strange human lady with a colorful mask appears to break them free of their pain and disenfranchisement.
“"We’re Here” is a song about standing together. About not being broken up. It’s about cohesion. The script and concept that we attempted to portray in this music video center on the daily lives of archetypes of urban life: the office worker, the service worker and the retired elder. In hyper-productivist America, we often ask people when first meeting them, in order to get to know them better, “What do you do?” Playing on this way of defining people, as if our day job equates the very fiber of our being, as if that’s the most interesting facet of someone’s life (what they do to commodify their labor)– we attempted to show the triviality of such things." – Jean Jeanie, Future Twin
We like Future Twin and we like the song, We’re Here, so it’s a happy experience for us to share a music video that they’ve been super passionate about sharing with the world. Here it is, check them out and make sure you attend their upcoming Bay Area shows:
Jun 06 SubZERO Festival San Jose, CA
Jul 18 Dissilience Oakland (A benefit for Oakland Fund for the Arts) w/ Jean Jeanie