If there’s anything to be said about the bands coming out of Exploding in Sound Records, it’s that they know how to avoid the traps of over-conceptualizing; they say a lot with a little. LVL UP has been an especially fun band to watch rise up. Having first experienced them at their home college of SUNY Purchase almost a year ago, it was the wonderfully bright energy that they brought that night that put them on my radar. Their new single, "Soft Power" (from their upcoming full length Hoodwink’d, out in September), has a crystal clear and equally strong message that I interpreted as thus: trust your friends, and don’t fall victim to the fake mother fuckers that are going to make you think they’re interested in what you do, something that everyone in this cut-throat music industry experiences. "There’s nothing wrong with being nice/Unless it’s just a front to get yourself right/And I can tell/So what the hell". LVL Up is a band that’s going places not because they’ve got some crazy gimmick which we all fall victim to way too often, but because their music has a soul, and something important to say. – Jake Saunders
We added this song to The Deli’s playlist of Best guitar rock/slacker rock songs by emerging NYC artists – check it out!