Time to get familiar with another entry in our Austin Deli Artist of the Month poll. Next up, Apojii, and Austin-by-way-of-San-Antonio rapper who has been goin’ strong in the scene for some time now. Apojii is a stylistic gymnast, with a sound that tips its hat to mainstream party hip-hop but which is much more creative and conscious in his overall approach to music production and to rapping. Just look at his mission statement on his Soundcloud, which says he’s making these tracks "to bring people to the awareness of themselves," or the lyrics on tracks like our featured joint that say, "Everything’s got to be sold/Whether it’s god or whether it’s gold." That’s not stuff you’d hear from Top 40 tracks too often, yet Apojii’s work still always stays within that "fun to listen to" realm that mainstream shit typically makes its sole aim. That merger of a pop sound that draws you in (and gets the head bobbin’ to the rhythm) with a sharp mind that knows its hip-hop, its pop culture and itself is Apojii’s strength. And his continued and recent tracks as a solo producer/rapper double threat as well as his excellent featured work with San Antonio artist Tommie Wong are what got Apojii nominated for this month’s Austin Deli Artist of the Month. Music below, vote to the right y’all.
