Alex Shera places a soft touch on the hurt: his new single “Fire” is cool and soothing, reminding us that self-love is the first step towards loving others. With emotional vocals that sway to a background of immersive introductory clean guitar chords, a futuristic beat, and sizzling effects that add an edge to a love piece, it all is easy to take in. Shera may be playing with modern pop elements, but it is his emotion that carries his music above the fray and allows a connection with the listener that is the mark of a great upcoming artist. “Fire” is a declaration of love no matter the circumstances, always on its way to triumph; stream “Fire” below. – René Cobar