While a good video can enhance a song and invite you in, only a great video is able to meld with the track it’s supporting to create a new experience where both visual and audio form an inseparable piece. This was the feeling we had when watching Brooklyn based singer-songwriter Lexie Roth’s new video for ‘Lost Memory,’ opening track of her 2012 self titled debut album. Both audio and images explore decaying worlds and fragmented memories, but through the power of warped VHS footage, the video takes Lexie’s haunting lyrics and rushing drumbeats to new heights. Listening to the song alone is an experience, but you’re not hearing the whole thing until you see what director Dan Cashman does with it. Check it out below while waiting for Lexie’s new EP she’s finalizing. – Mike Levine (@Goldnuggets).
We added this song to The Deli’s playlist of Best rootsy songs by emerging NYC artists – check it out!