Paperwhite’s electronic sophisti-pop revival goes viral

Brooklyn’s Electro Pop brother and sister duo Paperwhite defines itself as a ‘dream-pop’ act in its Facebook bio, and although that’s not necessarily false, fans of the genre’s pioneers like Cocteau Twins and Mazzy Star will not find any of those references in their music. Paperwhite’s dancy tracks conjure up visions of breezy summer afternoons of the 80s, spent at the beach somewhere in Europe, and those dancy but thoughtful hits that accompanied them. Some critics gather those tunes under the ‘sophisti-pop’ label: think Pet Shop Boys, Prefab Sprout or Swing Out Sister, to name a few. The dreamy element is there, but camouflaged as a fuzzy memory of happy days that went by too fast – no wonder one of their singles is entitled ‘Take Me Back’ (streaming). The duo has three truly solid songs up on their Soundcloud profile, and each one of them got more than 100k plays, which is quite impressive. The next challenge for them is to translate this success to the stage.

We added this song to The Deli’s playlist of Best electronic songs by emerging NYC artists – check it out!