The first day of SXSW is like the first day of school; you’re excited, nervous, and seemingly prepared. Unlike school, however, SXSW is never boring. After my first ever flight through Detroit and an early morning dash to registration at the Austin Convention Center, I scampered off to Rusty Spurs for Deli sponsored Music Tech Mash Up party, where line-up improvements kept me corralled. The event spanned two days and squeezed in fifty bands at Rusty Spurs, a tri-room gay saloon (how cool is that?) decorated with cowboy boots and Texas trinkets. The Mash Up party celebrated the collaboration of various industries, music, merchandise, and new media technology. Upon arrival, sound spewed from every corner of the venue as bands performed on the main indoor stage, in the lounge, and on the outdoor patio. Mid-day, the barbeque was fired up to feed South by South West goers with free burgers and chicken while they enjoyed the second day of the extravaganza’s hefty line-up. Some of the early-morning performers included LA-based, disco-influenced pop-rockers, Foster the People, dancey R’n’B from Toronto, Curtis Santiago, and Las Vegas’s new-wave, electro-pop, Imagine Dragons. Pleasant surprises added at the last minute, such as Brooklyn’s Black Taxi, and Washington D.C.’s alternarockers, Hotspur, caught the ears of those passing by and reaffirmed excitement for SXSW.
Following a quick Tex-Mex bite and nearly sun-burning in a line for the Paste Magazine Party at The Galaxy Room, I witnessed the last of the Suckers’ (top pic) set and the first part of rock-meets-singer/songwriter Austinites, Roky Erickson with Okkervil river (bottom pic). The day pushed on as I went off the beaten path to Hyde Park Bar and Grill(South) where The Whiskey Rebellion’s evening of music and literature featured NYC’s The Shake who enlivened the venue’s calm St. Patrick’s Day. Due to overcapacity venues back on 6th Street, my night was curtailed. Tomorrow would be a new day with much music to hear. – Meijin Bruttomesso