Here’s an interesting story of creative Rock’n’Roll marketing… NYC band Julius C doesn’t go on the kind of tour most bands go on. For the last several years, the band has spent the hot months touring summer camps. Band leader Jay Stollar developed the “Rock Star Camp” program to bring more arts activities to summer camps after spending his youth hoping for such an experience. Five years into the program, the band is now sponsored by the Crocs brand of footwear and is traveling to more than two dozen camps on the East Coast where they spend the day with the campers teaching them cover songs and staging a concert with the young singers and musicians.
This year, Julius C expects to perform to almost 15,000 campers and staff. The band returns to NYC at the end of August where they will begin a residency at Rockwood Music Hall to be followed by the release of the band’s "OK, OK" album in October.