Finding out about a NYC artist we never heard about who has 10k+ friends on Facebook always makes us feel slightly incompetent – why were you hiding from us j.viewz? Yeah, deflecting guilt always helps, right? Anyway, this is the multi-genre electronica act of the Brooklyn-based producer & remixer Jonathan Dagan, who runs this project "Massive Attack-Style", i.e. inviting ever changing vocalists to sing on instrumental tracks he created – which is always a wise idea both for inspirational and promotional reasons. The musical style here is also reminiscent of the Bristol based Trip Hop duo, consisting mostly in sparsely and elegantly arranged down to mid tempo electronic ballads, with a strong alt-sould flavor and a slighty poppier edge. We really enjoyed this stunning (and rather sexy) video featuring talented Newyorker Kelli Scarr‘s vocals (DO NOT WATCH IF YOU ARE AT WORK!). CD release party at The Studio at Webster tonight, with ambient masters The American Dollar also on the bill.
