Austin Pop-Star-On-the-Rise Mobley with Single “Swoon”

Right y’all, so The Deli covers emerging artists that are on the way up to stardom, and usually that means folks with a few hundred hits max online for each of a half dozen to a dozen tracks. Sometimes though, a new local musician comes in hot as a comet and goes straight from having zero available music to having tracks with thousands and even tens of thousands of listens overnight.

It’s not everyone who can pull off this kinda grime to prime time goddamn music magic; it’s somethin’ that takes talent, timing and a fucking good managing team to get done.

Mobley is an Austin pop artist that looks like he probably has all three of those components, and happily for this day and age, it seems pretty clear from his musical output thus far that of the three his raw natural talent shines brightest by far.

Mobley’s new track "Swoon," presented for you here, hits you with the knowledge that this kid is real fucking talented fast, as it comes in with its hard runnin’ pop beat and driving bass and soulful vocals. It’s a song that’s good off the bat, doing its fun modern take on a relationship song well with a bit of cynicism, a materialistic edge but some romance, and then around 0:45 it really gets going when a melodic island drum sound that really rounds it out and gives it that perfect arty fantasy feeling that makes for some of the best possible pop music.

Make no mistake, Mobley isn’t just going to blow up, he already has for all intents and purposes. Expect to hear his shit played somewhere in the next while, because this complex multi-genre-accessing pop that has the hipster/indie/artsy edge but is also completely inside the wider world’s pop/hip-hop culture is some good shit. It’s pretty hard to imagine it missing with the public, honestly. It’s just on top of its game on many levels, so get in on it now while this kid just has three songs and a ridiculous 100k listens. Newest track below, and find more from Mobley over at his SoundCloud.