The Zags are one of the city’s hidden gems, straight up. Their pop sensibiliities may be a reminder of pop’s past, but are more so an energized take on pop’s present and future. Their powerpop indie meld is nearly impossible to not enjoy.
That’s why today, we’re debuting the Zags’ new video for "Dada Plan," the first track to come off their new Icy Red record. The video is a visual trip, much like the random feed you’d see late night on Adult Swim, except much more pleasant.
Catch them this Saturday at the Kenton Club with Big Feelings and Whisperer. It’s free! But until then, get sucked into their "Dada Plan" video below.