Philly hip-hop collective Hardwork Movement uses their hometown sorroundings as the scenic backdrop for their new video, "On The Rise". Inspired by Spike Jonze’s music video for The Pharcyde’s "Drop," director Forrest Reid successfully executes the "magic" of shooting in reverse, making it worth a second, third, fourth – you get what we’re talkin’ about. You can also find "On The Rise" opening the group’s latest EP Draft Night. (Photo by Out Of Town Films)
