With love and an adoring energy, When We Met have been known to make tuneful indie pop songs over the course of their three years as a songwriting duo. While the wonderment of their tracks is already established, what has yet to become obvious is how the two go about rendering their songs visually. Luckily they’ve changed that, with a new animated video that’s attention grabbing.
The animation for "Ride the Tide" is somewhat stylistically reminiscent of early Adult Swim cartoons like Home Movies, vibrant in color and effectively minimal and funny in its execution. With surfing cavemen, jet setting aliens and beach performance beach scenes, the video keeps you watching all the way through.
On the "Ride the Tide," the band say:
"Underneath the new wave surf vibe is a sexy love song. The back and forth movement of lust, the up’s and downs of life and abstract thoughts formed ‘Ride the Tide’. Because we are fans of his crude imagery, playful takes on serious subject matter and taboos, we were thrilled to work with the cartoonist Magnificent Kaaboom for this song. With just a little direction from us, we wanted him to have the freedom to create something magnificent… and he did."
Watch the video for "Ride the Tide" below and catch When We Met’s last set of the season on 12.23 at The Lombard Pub where Sorta Ultra will be playing their last show ever and the New Not Normals will be debuting a new drummer.