SXSW Presents: Kyle Craft

 In his own ways, Kyle Craft is a little bit country and a little bit rock and roll. The Louisiana-born, Portland based singer/songwriter has a defined understanding of how to mix the two, along with folk and blues elements to produce songs that are rich with the journey through emotions and life. 

And all of this from a kid that wasn’t even sure he wanted a career in music.

“The whole music thing has been a really strange cinematic sort of journey for me,” Craft says. “None of it really makes sense on paper.” It may not make sense to him on paper, but it makes sense to every last one of his fans. It made sense to Sub Pop Records, too, as they signed Craft without any question or hesitation. Not too shabby for a Southern boy with bluegrass roots. Whether he’s playing his solo acoustic sets or backed by his talented band of friends, Craft older sounding tunes for a younger generation of kids. We couldn’t be more pleased with that.