It starts with a moment of sincerity, the music gentler and more intimate, if only slightly, than the wry post-punk typical of Bodega: “well no one is as salty as the seven seas except me.” But the moment is fleeting. To each of Ben Hozie’s proclamations of individuality in “Jack in Titanic,” he and the band adds “and Jack in Titanic.” With two previous singles from debut album Endless Scroll and a reputation for propulsive, artistically minded live shows, Bodega has already shown its strengths to be irony, critique, and repurposing. “Jack in Titanic” uses that to the effect of inverting traditional ideas of masculinity as shown by popular cultural: to be handsome, devoted, a good dancer, a good lover. Meanwhile, the video courses out erotic images of computer mouse and cable through a square frame, televisions and cell phones making due appearance—all a part of the digital, media-driven world Bodega is commenting on, the Endless Scroll. You can watch the video for “Jack in Titanic” below. Endless Scroll is out June 1 via What’s Your Rupture? – don’t miss the release party at Sunnyvale on that same night. – Cameron Carr
