Pair up Jimi Hendrix’s penchant for psychedelia and Luda’s gravelly inflection and you get a close approximation to the Jersey-cum-Queens rapper affectionately known as Googie. Prolific member of the intrepid Karma Kids label, Goog’s newest album ‘Tis What ‘Tis builds on an already impressive catalog of work with a tighter, more polished, and enthralling release. The Deli is proud to premiere his new video for “Big Mouth Arcade.” Produced by Blockhead, this banger is a glimpse at his mania via the streets of his West New York neighborhood. ‘Tis What ‘Tis is available here. – BrokeMc
