Remember when, in the early ‘augths, all major magazines and newspapers published articles saying how the internet and mp3 revolutions would have allowed emerging artists to reach a wider audience without the need of a record deal etc. etc.? Well, that is certainly true today, but one of the things that nobody expected is that smallish blogs like ours can actually have a significant impact on the promotion of a track. Catchy and well produced synthpop single ‘Anxieties’ (streaming, the video) by NYC’s The Landing got a staggering 180k+ plays in just a few weeks thanks to the magic algorythms of Hypem.com, which picked up a post we did in December about it. This of course is great, although it has to be said that this kind of success doesn’t automatically translate into the real world – which is the band’s next challenge. The first step in this direction is a (real) record: the release of debut EP ‘We Are‘ will be celebrated on May 22 at Littlefield. Hopefully there’s a way for The Landing to reach at least part of the 180k+ music fans who gave them some virtual love.
We added this song to The Deli’s playlist of Best electronic songs by emerging NYC artists – check it out!